Blog / 2026 Mazda Tech

The Evolution of Mazda's Infotainment Experience and 2026 Offerings

2026 Mazda CX50 for sale in kalamazoo, mi

The Mazda in-vehicle experience is undergoing a significant evolution. For the 2026 model year, select vehicles will introduce substantially larger, high-resolution touchscreen displays integrated with Google built-in. This shift offers a more intuitive interface, seamless map navigation, and natural voice commands via Google Assistant designed to understand conversational language.

The new systems feature high-resolution displays with customizable layouts, allowing you to prioritize navigation, media, or vehicle status information. These updates are designed to reduce distraction while maximizing functionality through a modern, touch-first experience.

Safety First: Refined Driver Assistance

Mazda's commitment to safety continues with refinements to Mazda driver assistance features. The 2026 lineup sees the expansion and enhancement of established technologies designed to support the driver:

  • Enhanced Visibility: Availability of the 360° View Monitor with "See-Through View," providing a comprehensive look at the vehicle’s surroundings to assist during low-speed maneuvers in tight spaces.
  • Cruising & Traffic Support (CTS): This technology helps reduce driver fatigue by assisting with accelerator, brake, and steering operations in highway traffic jams.
  • Advanced Sensing: Improved radar and camera systems that power features like Smart Brake Support and lane-keeping assistance.

These Mazda safety technology features work together to create a comprehensive layer of support, aligning with Mazda’s "Co-Pilot" philosophy of empowering the driver rather than replacing them.

Staying Connected On The Go

Mazda connectivity is reaching new levels with seamless integration across your devices. The 2026 models focus on streamlining the connection between car and driver:

  • Enhanced Mazda smartphone integration with standard wireless Apple CarPlayâ„¢ and Android Autoâ„¢ capabilities.
  • Driver Personalization Systems that use facial recognition in select models to restore saved settings—such as seat position and climate preferences—stored securely within the vehicle.
  • Remote vehicle monitoring and control through an improved MyMazda app.

Imagine starting your car's climate control from bed on a cold Michigan morning – that's the practical convenience these systems offer.

Electrification: Mazda's Hybrid Step Forward

An exciting development for 2026 is the introduction of Mazda’s new, in-house hybrid powertrain.

This Mazda hybrid technology combines impressive fuel efficiency with the distinct, responsive driving experience Mazda is known for. While Mazda continues developing future dedicated electric vehicles, the 2026 hybrid offerings are designed to offer a practical, eco-friendly alternative that is still engaging to drive.

What This Means For You

As future Mazda models begin incorporating these Mazda tech innovations, drivers can look forward to:

  • A modernized, more intuitive infotainment interface with Google built-in.
  • Improved fuel economy through new hybrid powertrain options.
  • Enhanced driver assistance systems for greater peace of mind.
  • Technology that complements your drive rather than complicating it.

At LaFontaine Mazda Kalamazoo, we're staying informed on these upcoming technologies so we can help you make the most of these features when they arrive.

Want to discuss how Mazda's technological future might fit into your life? Stop by our showroom, and let's chat about which current model might be the perfect stepping stone to the exciting road ahead

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2026 Mazda 3

Mazda’s Technology - What’s New for 2026?

TL;DR | The Big Picture Mazda’s 2026 US lineup focuses on major technology overhauls, prioritizing larger displays, wireless connectivity, and advanced automation across all models—from the Mazda3 to the flagship CX-90. Key Technology Updates Bigger, Smarter Screens: The Standout: Higher-trim CX-5 models now feature a massive 15.6-inch touchscreen with Google built-in (Assistant, Maps, and future Gemini AI capabilities). The Rest: The CX-70 and CX-90 utilize a 12.3-inch display, while the CX-30, CX-50, and Turbo-trim Mazda3s upgrade to a 10.25-inch screen. Wireless Connectivity: Wireless Apple CarPlay & Android Auto are now standard on the CX-50, CX-70, and CX-90 (all trims). Mid-level trims and above for the CX-30 and Mazda3 now include wireless connectivity. Alexa Built-in is available on multiple models for voice-controlled smart home and media management. Enhanced Safety (i-Activsense): Standard safety features across the board now include Blind Spot Monitoring, Rear Cross-Traffic Alert, and Vehicle Exit Warning (on most trims). Cruising & Traffic Support (traffic jam assist/lane centering) is available on upper trims of the CX-50, CX-70, and CX-90. Driver Personalization: Facial recognition technology is now widely available, automatically adjusting the seat, mirrors, steering wheel, and HUD based on the driver’s profile. 360-Degree View Monitor now features a "See-Through View" to help spot low obstacles under the vehicle. Mazda’s 2026 lineup brings meaningful technology upgrades across every model sold in the U.S., from the compact Mazda3 to the three-row CX-90. Whether you’re shopping for a daily commuter or a family SUV, the tech has moved forward in significant ways. Bigger Screens and a Smarter Interface On higher‑trim CX‑5 models, Mazda includes a 15.6‑inch integrated center touchscreen running Google built‑in with Google Assistant and future capability for Google Gemini via software update. Screens are growing across the rest of the lineup too. The CX‑70 and CX‑90 carry a 12.3‑inch central display on most trims, controlled primarily via a rotary knob rather than as a full‑time touchscreen. The CX‑30 and CX‑50 offer a 10.25‑inch touchscreen on select mid‑level and higher trims, replacing smaller displays from earlier years. Even the Mazda3 gains a 10.25‑inch infotainment screen on its Turbo‑series Premium‑grade trims, up from the previous 8.8‑inch unit that was standard on earlier CX‑ and Mazda3 models. Wireless Connectivity For 2026, Mazda pushed wireless Apple CarPlay and Android Auto across most of the US lineup. The CX‑50 includes it standard on all trims. The CX‑70 and CX‑90 likewise offer wireless Apple CarPlay and Android Auto on every trim level. The CX‑30 and Mazda3 gain wireless connectivity starting on mid‑level trims and above, while even the MX‑5 Miata adds wireless Apple CarPlay on its Club and Grand Touring variants. Alexa Built‑in joins the 2026 Mazda lineup on multiple models. You can ask Alexa to play music, check the weather, get directions, or control smart‑home devices without touching your phone, as long as Mazda Connected Services or a phone‑based Wi‑Fi hotspot is enabled. i-Activsense Safety Mazda’s i‑Activsense safety suite has always packed more standard features into these price points than many shoppers expect. For 2026, it goes further: Blind Spot Monitoring, Rear Cross‑Traffic Alert, Smart‑Brake Support (automatic emergency braking), and Lane Departure Warning are now standard on every 2026 Mazda model that carries the i‑Activsense label, which covers the CX‑30, CX‑50, CX‑70, CX‑90, CX‑5, Mazda3, and MX‑5 Miata at various trim levels. The lineup also adds Vehicle Exit Warning as a standard feature on many mid‑level and higher trims, alerting occupants to approaching traffic or cyclists before they open a door. The all‑new 2026 CX‑5 sets a new bar. Its base model includes features that were either new or previously optional/trim‑limited on the 2025 CX‑5: Traffic Sign Recognition, Speed Limit Assist with Mazda Radar Cruise Control, Smart‑Brake Support for Turn‑Across Traffic (which detects oncoming vehicles when you’re turning left and can apply the brakes automatically), and Emergency Lane Keeping with Blind Spot Assist, all now standard. Higher trims on the CX‑70 and CX‑90, and mid‑to‑upper trims of the CX‑50, now include Cruising & Traffic Support, Mazda’s traffic‑jam‑assist and light‑lane‑centering system.  It combines Mazda Radar Cruise Control with steering‑assist functions at low‑ to highway‑speeds so the vehicle can manage acceleration, braking, and gentle lane‑centering steering inputs to take the strain out of stop‑and‑go commutes and steady‑state highway driving. 360-Degree Cameras and Driver Personalization The 360‑Degree View Monitor with See‑Through View is now available on several top‑trim Mazda crossovers in the 2026 lineup.  It stitches feeds from multiple cameras into a bird’s‑eye view and uses image‑processing to render a “ghosted” or transparent‑vehicle effect, helping drivers spot low obstacles, curbs, or pavement markings that would otherwise be hidden beneath the car’s body. Mazda’s Driver Personalization System has also spread across much of the lineup. Using facial recognition, it automatically adjusts the driver’s seat, mirrors, steering wheel, and (on some models) head‑up display height to each driver’s saved profile the moment they sit down and close the door. Audio and Connected Services A Bose 12‑speaker premium audio system is available as an option on upper trims across the CX‑30, CX‑50, CX‑70, and CX‑90, replacing or supplementing the standard audio on those higher‑grade configurations.  The Mazda3 offers a Bose‑branded premium system on its Turbo‑series models and Carbon Edition, while the MX‑5 Miata retains its unique Bose 9‑speaker setup with UltraNearfield headrest speakers, specifically tuned for open‑top listening and open‑air cone‑noise masking. Every 2026 Mazda equipped with Mazda Connected Services includes a one‑year complimentary trial of remote‑start, remote‑lock/unlock, and vehicle‑status services via the MyMazda app, with in‑car Wi‑Fi hotspot capability offered on select models under a data‑plan‑based subscription. If you want to see how any of this works in person, stop by our dealership in Kalamazoo. The 2026 models have taken Mazda’s technology to a new level, especially the all-new CX-5. Shop New Mazda Inventory

Mazda's SKYACTIV Technology

SKYACTIV Technology: What Makes Your Mazda Different

═══════════════════════════════════════════════════ HIDDEN META INJECTION ═══════════════════════════════════════════════════ ═══════════════════════════════════════════════════ SCHEMA — BlogPosting + FAQPage ═══════════════════════════════════════════════════ What Is Mazda SKYACTIV Technology? Here’s How It Works Mazda SKYACTIV covers engines, transmissions, body, and chassis — all engineered to deliver better efficiency without sacrificing the drive. Here’s what it means for your Mazda. ═══════════════════════════════════════════════════ BLOG CONTENT — paste into WordPress HTML editor ═══════════════════════════════════════════════════ LaFontaine Mazda Kalamazoo | December 2025, Updated July 2026 | 5-minute read When you drive a Mazda, you're experiencing the result of an engineering philosophy that refuses to compromise. SKYACTIV technology represents Mazda's answer to a question most automakers thought impossible: how do you build a car that's genuinely fuel-efficient and genuinely fun to drive? The answer was to rethink everything — engines, transmissions, body structure, and chassis — from the ground up. SECTION 1 What Is Mazda SKYACTIV Technology? Direct Answer Mazda SKYACTIV is a comprehensive engineering platform — not a single feature or marketing term. It covers four core systems: engines (SKYACTIV-G and SKYACTIV-X), transmissions (SKYACTIV-Drive), body structure (SKYACTIV-Body), and chassis (SKYACTIV-Chassis). Every system is designed to work in harmony with the others, so the result is better efficiency, better handling, and a more engaging drive — at the same time. Most automakers treat fuel economy and performance as a tradeoff — you get one by sacrificing the other. Mazda's engineers rejected that premise entirely. SKYACTIV technologies are engineered together so that what makes your Mazda more efficient also makes it lighter, stiffer, and better to drive. SECTION 2 What Does Each SKYACTIV System Do? Engine SKYACTIV-G High-compression gasoline engine that extracts more energy from each combustion cycle. Runs at 13:1 compression or higher — well above the industry norm — for better efficiency without a hybrid system. Transmission SKYACTIV-Drive 6-speed automatic calibrated for quick, smooth shifts that keep the engine in its optimal power range. Wider lock-up range than conventional automatics means less energy lost to the torque converter. Body SKYACTIV-Body Ultra-high-tensile steel construction that's lighter than conventional steel yet significantly stiffer. Less weight means better fuel economy; more rigidity means better crash protection and handling precision. Chassis SKYACTIV-Chassis Optimized suspension geometry tuned to work with the lighter body. The result is more responsive steering, better ride quality over rough roads, and a lower center of gravity. SECTION 3 How Does the SKYACTIV-G Engine Work? The SKYACTIV-G gasoline engine's defining feature is its high compression ratio. Compression ratio describes how tightly the engine squeezes the air-fuel mixture before igniting it — the higher the ratio, the more energy extracted from each combustion event. Most conventional gasoline engines run compression ratios between 10:1 and 12:1. At higher ratios, the mixture tends to ignite before the spark plug fires — a problem called engine knock — which limits how far engineers can push conventional designs. Mazda's engineers solved this through exhaust gas recirculation, revised combustion chamber geometry, and multi-hole injectors, allowing the SKYACTIV-G to run at 13:1 or higher without knock. The payoff: you get more power per unit of fuel, without adding the cost and complexity of a hybrid system. 187 hp — 2.5L SKYACTIV-G (CX-5, CX-30, Mazda3) 256 hp — 2.5L SKYACTIV-G Turbo (CX-5, CX-50 upper trims) 340 hp — 3.3L Inline-6 with M-Hybrid Boost (CX-90 Turbo S) 323 hp — CX-90 PHEV combined system output SECTION 4 What Makes the SKYACTIV Transmission Different? The SKYACTIV-Drive 6-speed automatic is calibrated for one goal: keeping the engine in its optimal power range as much of the time as possible. It achieves this through a wider torque converter lock-up range than conventional automatics — meaning the transmission mechanically connects engine to wheels more of the time, reducing energy lost as heat. The result is shifts that feel crisp and controlled, whether you're merging onto I-94 or navigating Kalamazoo's side streets. You feel the engine working with the transmission, not fighting it. SECTION 5 How Does SKYACTIV Affect the Body and Chassis? Weight is the enemy of both performance and fuel economy. Mazda's SKYACTIV-Body uses ultra-high-tensile steel in key structural areas — a material that allows engineers to use less steel in the right places while increasing overall body rigidity. The result is a body that's lighter than conventional designs and significantly stiffer. That stiffness matters for two reasons. First, a rigid body transfers driver inputs to the wheels more directly, so the car responds more precisely to steering and braking. Second, a stiffer structure is better at managing crash energy — which is part of why Mazda consistently leads IIHS safety ratings. The SKYACTIV-Chassis then takes advantage of the lighter, stiffer body with optimized suspension geometry tuned for better handling balance and a more controlled ride. SECTION 6 What Is G-Vectoring Control? G-Vectoring Control (GVC) is one of SKYACTIV's most technically sophisticated features — and one of the least visible to the driver. The system makes tiny adjustments to engine torque in response to steering inputs. When you begin a corner, GVC momentarily reduces engine torque. This shifts weight forward onto the front tires, increasing front grip and improving turn-in precision. As you exit the corner and straighten out, torque returns to normal, which shifts weight rearward to stabilize the car. The changes happen in fractions of a second and are imperceptible individually — but the cumulative effect is a car that feels more planted, more balanced, and more intuitive to drive than the hardware alone would suggest. Mazda spent eight years developing GVC. Drivers often describe it as making the car feel like a natural extension of their movements rather than something they're operating. It comes standard on every current Mazda model. SECTION 7 What's Next for SKYACTIV Technology? Mazda continues evolving the SKYACTIV platform in two directions simultaneously. Electrification is expanding through M-Hybrid Boost mild-hybrid systems (now standard on the CX-70 and CX-90 inline-6) and full plug-in hybrid powertrains — the CX-90 PHEV delivers 323 combined horsepower with a 2.5-liter engine and electric motor. Mazda is also developing the SKYACTIV-Z engine, which promises even greater combustion efficiency while meeting stricter global emissions standards. The SKYACTIV-Z continues Mazda's approach of extracting more from gasoline combustion before defaulting entirely to electrification — a philosophy that keeps the driving experience at the center of every engineering decision. 📌 Related: Is Mazda the Safest Car Brand? What the 2026 IIHS and Consumer Reports Data Shows CTA Experience SKYACTIV Technology at LaFontaine Mazda Kalamazoo Every new Mazda on our lot — from the Mazda3 to the CX-90 — runs on SKYACTIV technology. The best way to understand what it means in practice is to drive one. Our team serves buyers from across Southwest Michigan, including Portage, Battle Creek, Grand Rapids, Holland, and Allegan. Ready to feel the difference SKYACTIV makes? View New Mazda Inventory Schedule a Test Drive Get Pre-Approved FAQ Frequently Asked Questions: Mazda SKYACTIV Technology What is Mazda SKYACTIV technology? Mazda SKYACTIV is a comprehensive engineering platform covering engines, transmissions, body structure, and chassis. It is designed so that every system works in harmony — extracting maximum efficiency and performance without requiring buyers to choose between fuel economy and a genuinely engaging drive. What does SKYACTIV mean on a Mazda? On a Mazda, SKYACTIV refers to the brand's core engineering technologies. A SKYACTIV-G engine runs a higher compression ratio than conventional engines for better fuel efficiency. A SKYACTIV-Drive transmission shifts more responsively. A SKYACTIV-Body uses ultra-high-tensile steel for a lighter, stiffer structure. Together, they make every Mazda more efficient, safer, and more engaging to drive. What SKYACTIV engine is in the Mazda CX-5? The Mazda CX-5 uses the 2.5-liter SKYACTIV-G four-cylinder engine, producing 187 horsepower and 186 lb-ft of torque. A turbocharged 2.5T version delivering 256 horsepower is available on upper trims. Both engines are paired with the SKYACTIV-Drive 6-speed automatic. Is SKYACTIV technology the same as a hybrid? No. Standard SKYACTIV is not a hybrid system — it is a conventional gasoline engine and drivetrain engineered for higher efficiency through better combustion, lighter body structure, and smarter transmission tuning. Mazda does offer hybrid systems separately: M-Hybrid Boost mild-hybrid technology and full plug-in hybrid (PHEV) powertrains on the CX-70 and CX-90. Why do engineers admire Mazda SKYACTIV technology? Engineers value SKYACTIV because Mazda solved a problem that stumped most automakers: achieving a very high compression ratio in a gasoline engine without engine knock. Most engines run 10:1 to 12:1 compression; SKYACTIV-G runs at 13:1 or higher. This extracts more energy from each combustion event, improving fuel economy without adding hybrid complexity or cost. Which Mazda models have SKYACTIV technology? All current Mazda models include SKYACTIV technology. The Mazda3, CX-30, CX-5, and CX-50 use the SKYACTIV-G four-cylinder engine. The CX-70 and CX-90 use a SKYACTIV inline-6 with M-Hybrid Boost mild-hybrid technology. The CX-70 PHEV and CX-90 PHEV add a plug-in hybrid powertrain on the same SKYACTIV platform.

2026 Mazda CX30

Is Mazda the Safest Car Brand?

Is Mazda the Safest Car Brand? What the 2026 Data Shows Mazda earned more IIHS Top Safety Pick+ awards than any brand in 2026 — for the third straight year. Consumer Reports also named it the first-ever Safest New-Car Brand. Here’s what the data means. LaFontaine Mazda Kalamazoo | June 2026 | 6-minute read For the third consecutive year, Mazda has earned more IIHS Top Safety Pick+ awards than any other brand in America. And in early 2026, Consumer Reports made it official — naming Mazda its first-ever Safest New-Car Brand, a designation the publication had never given any automaker before. If you've wondered whether Mazda's safety reputation is marketing or data, this is the data. Here's exactly what the numbers show — and why it matters when you're shopping for a new vehicle near Kalamazoo. 8 IIHS Top Safety Pick+ Awards in 2026 — most of any brand 3rd Consecutive year Mazda has led the industry in TSP+ awards 1st Brand ever named Safest New-Car Brand by Consumer Reports $0 Extra cost — i-ACTIVSENSE safety standard on every Mazda trim Is Mazda Actually the Safest Car Brand? Direct Answer Yes. For 2026, Mazda earned eight IIHS Top Safety Pick+ awards — more than any other brand, for the third year running. Consumer Reports named Mazda its first-ever Safest New-Car Brand, the only time that designation has been given to any automaker. No other brand holds both distinctions at the same time. The short version: this isn't opinion or brand positioning. Two of the most respected independent safety organizations in the United States — the Insurance Institute for Highway Safety (IIHS) and Consumer Reports — both arrived at the same conclusion independently. When a brand leads both, the data is hard to argue with. What Did Consumer Reports Name Mazda in 2026? Consumer Reports named Mazda its first-ever Safest New-Car Brand for 2026 — a distinction the publication had never awarded in its history. Consumer Reports evaluates safety across four dimensions: crash test results, crash avoidance technology, braking performance, and the usability of safety controls. The last category — usability — is where many manufacturers stumble, as poorly designed touchscreens and complex menus distract drivers and increase accident risk. Mazda earned top marks across all four categories, with i-ACTIVSENSE safety tech standard at every trim level and a redesigned interface built to minimize driver distraction. How Many IIHS Top Safety Pick+ Awards Does Mazda Have in 2026? Mazda earned eight IIHS Top Safety Pick+ awards for the 2026 model year — more than any other automaker, under the strictest criteria the IIHS has ever applied. The criteria were tightened for 2026 to include a new vehicle-to-vehicle front crash prevention test evaluated at 31, 37, and 43 mph against cars, motorcycles, and semi-trailers. Mazda passed under those stricter standards while many competitors did not. "Mazda continues to excel in safety with eight IIHS TOP SAFETY PICK+ models this year. They are providing consumers with the best in safety features at a range of prices." — David Harkey, President, Insurance Institute for Highway Safety Here are all nine 2026 Mazda models earning the top IIHS award, and what four of them start at: Model IIHS TSP+ 2026 Starting MSRP Mazda3 Sedan ✓ Top Safety Pick+ From $24,550 Mazda3 Hatchback ✓ Top Safety Pick+ From $25,550 Mazda CX-30 ✓ Top Safety Pick+ From $25,975 Mazda CX-50 ✓ Top Safety Pick+ From $29,900 Mazda CX-50 Hybrid ✓ Top Safety Pick+ See dealer Mazda CX-70 ✓ Top Safety Pick+ See dealer Mazda CX-70 PHEV ✓ Top Safety Pick+ See dealer Mazda CX-90 ✓ Top Safety Pick+ See dealer Mazda CX-90 PHEV ✓ Top Safety Pick+ See dealer Four of those nine award-winning models start under $30,000 — more affordable TSP+ winners than any other brand offers. What Does IIHS Top Safety Pick+ Actually Mean? The IIHS (Insurance Institute for Highway Safety) is an independent research organization funded by insurance companies — which have a direct financial interest in making crashes rare. To earn Top Safety Pick+, a vehicle must score "Good" in every major crash test category, including: Small overlap front crash test Moderate overlap front crash test Side impact test Pedestrian front crash prevention Vehicle-to-vehicle front crash prevention (new, stricter version for 2026) Acceptable or Good headlight ratings Top Safety Pick+ is the highest award the IIHS gives. Only 45 vehicles earned it across all brands in 2026. Mazda placed nine of them. What Safety Features Come Standard on Every Mazda? A key reason Mazda leads safety rankings is that i-ACTIVSENSE — Mazda's full driver-assistance suite — comes standard on every Mazda at every trim level. Most brands charge extra for these features or limit them to higher trims. Mazda includes them all at the base price. i-ACTIVSENSE standard features include: Automatic Emergency Braking with Pedestrian and Cyclist Detection Blind Spot Monitoring Rear Cross-Traffic Alert Lane Keep Assist Driver Attention Alert High Beam Control This is exactly what IIHS President David Harkey called out specifically — providing the best safety features "at a range of prices." How Does Mazda Safety Compare to Toyota, Honda, and Subaru? Subaru has built a strong safety reputation — and rightly so. Toyota and Honda are among the most trusted brands in America. Here's how the 2026 IIHS award count actually compares: Brand IIHS TSP+ Awards (2026) Consumer Reports Safety Safety Standard on All Trims? Mazda 8 — most of any brand First-ever Safest New-Car Brand Yes — all trims Hyundai 6 Strong Select trims Audi 6 Strong Select trims Genesis 5 Strong Select trims Kia 4 Strong Select trims Subaru 3 Strong Select trims Toyota 2 Strong Select trims Honda 2 Strong Select trims Subaru is often positioned as the safety leader in the SUV market — but Mazda earned nearly three times as many top-tier IIHS awards in 2026. The data gap is larger than most buyers realize going into their search. Is Mazda a Safe Choice for Teen Drivers? This is one of the most common questions parents ask when shopping for a first vehicle. In 2026, IIHS and Consumer Reports released their annual recommended vehicles for teen drivers. Mazda tied for the most models on the list with six recommendations — more than Toyota and Honda combined. Every recommended model comes with standard blind spot monitoring, automatic emergency braking, and driver attention alert — features that are particularly valuable for new drivers. Does Mazda's Safety Record Affect Insurance Costs? It can. The IIHS is funded by insurance companies, and Top Safety Pick+ ratings are directly tied to insurance risk models. Vehicles that earn TSP+ often qualify for lower premiums with participating insurers. Combined with Mazda's competitive starting prices — four TSP+ award winners starting under $30,000 — the safety advantage also becomes a long-term cost-of-ownership advantage. Shop the Safest Models at LaFontaine Mazda Kalamazoo LaFontaine Mazda Kalamazoo carries the full 2026 Mazda lineup, including all nine IIHS Top Safety Pick+ award-winning models. Every vehicle on our lot comes with i-ACTIVSENSE safety standard — no package upgrade, no extra cost. We serve buyers from across Southwest Michigan including Portage, Battle Creek, Grand Rapids, Holland, and Allegan. Ready to drive the safest brand in America? View New Mazda Inventory Schedule a Test Drive Get Pre-Approved Frequently Asked Questions: Mazda Safety Is Mazda the safest car brand in 2026? Yes. Mazda earned eight IIHS Top Safety Pick+ awards for 2026 — more than any other brand, for the third consecutive year. Consumer Reports also named Mazda its first-ever Safest New-Car Brand, a designation no automaker had previously received. How many IIHS Top Safety Pick+ awards did Mazda earn for 2026? Mazda earned eight IIHS Top Safety Pick+ awards for 2026, the most of any brand. The award-winning models are the Mazda3 Sedan, Mazda3 Hatchback, CX-30, CX-50, CX-50 Hybrid, CX-70, CX-70 PHEV, CX-90, and CX-90 PHEV. Four of those models start under $30,000. Is Mazda safer than Toyota? By IIHS Top Safety Pick+ count, yes. Mazda earned eight TSP+ awards for 2026; Toyota earned two. Mazda was also named Consumer Reports' first-ever Safest New-Car Brand. Toyota is a highly reliable brand, but Mazda leads on crash test performance and standard safety technology. What safety features come standard on every Mazda? Every 2026 Mazda includes i-ACTIVSENSE as standard equipment across all trim levels. This suite includes Automatic Emergency Braking with Pedestrian Detection, Blind Spot Monitoring, Rear Cross-Traffic Alert, Lane Keep Assist, Driver Attention Alert, and High Beam Control — at no additional cost. Which Mazda model is the safest? All nine Mazda models that earned IIHS Top Safety Pick+ for 2026 carry the same top-tier award: Mazda3 Sedan, Mazda3 Hatchback, CX-30, CX-50, CX-50 Hybrid, CX-70, CX-70 PHEV, CX-90, and CX-90 PHEV. Every model also earned a 5-star NHTSA overall safety rating. Does Mazda's safety rating affect insurance costs? It can. IIHS Top Safety Pick+ ratings are tied to insurance risk models, and vehicles with this award often qualify for lower premiums with participating insurers. Combined with Mazda's competitive starting prices, the safety advantage also contributes to lower long-term ownership costs.